New Mill Male Voice Choir is partnering Huddersfield University Business School in a market research project. We have four youngsters beavering away on our behalf. They recently attended a rehearsal to run a focus group of six singers, looking at repertoire particularly. They gained the impression that male voice traditional music (hymns, operatic extracts etc) was still the core as far as we were concerned, but we were not averse to modern pieces. I met the students following the group event, 'After all', I said, 'we sing He Ain't Heavy by The Hollies.' Looks of stunned total mystery overcame the youngsters' faces. "Who are they?"